Real Projects, Real Growth
Students at linkfeedwavehubon don't just learn financial theory. They build actual communication strategies, work with live data, and create portfolio pieces that matter when they enter the job market.
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Learning Through Doing
Our program runs differently. From week three onward, students tackle scenarios pulled from actual financial institutions across Thailand. Last year, participants developed internal communication frameworks for three mid-sized banks.
Projects aren't simulated exercises. Teams work with anonymized but authentic stakeholder data, budget constraints, and deadline pressure. The messy parts included.
- Work with real financial documentation and compliance requirements
- Present to industry professionals who provide unfiltered feedback
- Build portfolios that demonstrate practical capability, not just coursework
- Collaborate across teams like you would in an actual department
What Students Actually Build
These aren't group presentations. They're substantial projects that take weeks to develop and often get refined based on multiple rounds of professional critique.
Crisis Communication Plans
Students create response frameworks for potential financial incidents. These include stakeholder mapping, message hierarchy, and timeline protocols based on actual regulatory requirements in Thailand.
Internal Change Campaigns
Teams develop communication strategies for organizational shifts like digital transformation or policy updates. You learn how to bring staff along when leadership announces something unpopular.
Client Education Materials
Participants design content that explains complex financial products to non-expert audiences. This means translating investment terminology or insurance clauses into plain language without losing accuracy.
Stakeholder Reports
Groups produce quarterly communication reports that synthesize data across multiple channels. You practice presenting insights to senior decision-makers who won't tolerate vague recommendations.
Brand Messaging Audits
Students evaluate consistency across a financial institution's external communications. This includes analyzing tone, terminology, and visual identity to identify gaps or contradictions.
Compliance Documentation
Teams create communication guidelines that align with Thai financial regulations. You'll write style guides, approval workflows, and risk assessment protocols that actual compliance teams use.
Who Reviews Your Work
Project feedback doesn't come from teaching assistants. Active professionals from banks, investment firms, and financial communications agencies rotate through to critique student work. It's honest, sometimes uncomfortable, and genuinely useful.
Isak Thorvaldsen
Communications Advisor
Spent twelve years managing stakeholder relations for investment firms in Bangkok. Now splits time between consulting work and reviewing student crisis response projects. Known for detailed margin notes.
Anouk Balfour
Strategy Lead
Built internal communication frameworks for three regional banks during digital transformations. Helps students understand why employees ignore most corporate announcements and what actually changes behavior.
Program Timeline for Autumn 2025
The next cohort begins in late September 2025. Applications close on August 15, 2025. Here's how the fourteen weeks actually break down.
Weeks 1-2: Foundation & Context
You'll cover financial terminology, regulatory landscape in Thailand, and communication theory that actually matters. No busy work. Readings focus on case studies from institutions you've heard of.
Weeks 3-5: First Major Project
Teams receive their initial brief for a client education project. You'll conduct audience research, draft messaging, and present to professional reviewers. Expect to revise substantially based on feedback.
Weeks 6-9: Crisis Communication Build
Groups develop comprehensive crisis response plans. This includes scenario planning, stakeholder analysis, and message testing. Mid-project reviews happen in week seven where mentors identify weak points.
Weeks 10-12: Internal Change Campaign
Your team creates a full communication strategy for organizational change. You'll write executive briefings, staff announcements, and measurement frameworks. This is where students realize how much politics matters.
Weeks 13-14: Portfolio Completion
Final presentations to industry panel. Students also compile their best work into professional portfolios. Career services helps with resume development and networking introductions during this phase.